Considering how much has been going on here, I have to say I was surprised too that you haven’t seen this blog news update on Buzzfeed. 🙂
There has been a lot happening behind the scenes that I don’t know where to begin.
First of all I want to say a big thank you to all those who took part in the last One-Day Business Development Masterclass. The feedback from the event was absolutely phenomenal and I am glad I hosted it. A big thank you also to Kim George for co-hosting via a skype link. Thank you all so much for making the event a success. I will be telling you a little bit more about the event later on.
Following on from that, I have had numerous enquiries from those unable to attend about the availability of a video of the event. Unfortunately, the event was not recorded or streamed live. I am happy to say that I have almost completed putting together a video version of the content deliver at the Masterclass. The only missing ingredients are the food (sorry guys, can’t recreate that), the physical presence and networking opportunities.
Please stay tuned and keep an eye out as I tell you more about how you can get your hands on the video edition of the Business Development Masterclass in the coming days. I must say that I am quite excited about the prospect.
Secondly, I am also thrilled that the business consultancy side of the business continues to grow. We are acquiring new clients and I will tell you a little bit more about some of them in due course. I seem to have taken on a whole swathe of creatives as clients – one of them is an artist, another one is an author. I am enjoying every moment of the work and learning so much in the process too.
Talking of authors, I have made a lot of superb connections online in the last couple of years. You have to understand that this is huge for me. The reality is that I am a very private person and am not naturally comfortable with putting myself out there especially on social media. But I realise that it is important to interract and connect with others in order to get one’s message out there.
One of those connections is Apryl Beverly. Apryl is an accomplished copywriter. She is very good at what she does. (I’m trying hard not to lapse into superlatives in describing her – but honestly, she is that good.). Here’s a pic of Apryl below. Why am I featuring Apryl? I guess it’s a matter of timing. It just happened that I ‘stumbled’ across her work, loved it so much and she is releasing a new book around the same time. Besides, I think her book would be a valuable resource for you guys.
Good copy is what makes your content stand out and resonate with your audience. Copywriting is what helps you make your content pop and leap out at your audience. Apryl writes super copy. As i said she is launching her new book today. It’s called –‘Shots Fired – How To Write Copy That Pierces Hearts (And Opens Wallets)’. You can click on the link to grab your copy.
You can understand why I am so excited and you should be too. I think this book will transform the way you look at getting your content to your audience. I pre-ordered my copy from Amazon. You can too by clicking here. P.S. I am not receiving any commission for this – I am sharing because I think it would be a valuable resource for you.
Coming back to my artist client – Maverik Artz. It’s not often that one encounters truly talented creative folks first hand. My client is super talented. They have an ongoing exhibition at the moment. Amazing works of African art from a superbly talented, but unheralded artist. As Michael Hyatt puts it. Everyone needs a bit of art in their life and I could not agree more. If you are in London by any chance, you should take some time out to look at works at the exhibition holding at Boulangerie Bon Matin, 178 Tollington Park Road London N4 3AJ. You will be glad you did.
There’s so much more news to report. Last night, I was a guest at the 6th Annual Private Equity Africa Outlook Seminar held at the Canary Wharf offices of Clifford Chance. Private Equity Africa is a leading publication on the private equity market in Africa. It was a pleasant and insightful evening networking with the key figures in the Africa private equity market. Needless to say, I enjoyed every moment of it.
I will stop right here for now, but I will keep you posted on future developments. Thanks for staying with me.
Hi, I’m Soji Fagade. I am an entrepreneur and I just love everything (well almost everything) about business. In terms of formal education, I earned bachelors degrees in Sociology and Law. I practiced as a solicitor for a while, but I have always been involved in business. While in University a friend and I ran a business that manufactured hand crafted door name plaques and wooden children's toys. In the early stages of my legal career with Harkavys - a London firm of solicitors, I walked away to run Sabo Foods – an exotic foods wholesale packaging and distribution business that I had founded a few years prior with my dear friend Goke. Together, Goke and I grew Sabo Foods into a thriving household name and brand within the industry. That business consistently generated millions of pounds in revenue for years. This accomplishment of starting a business from the ground up and turning it into a success that remained operational for nearly twenty years was not without its challenges, many of which we overcame through dedication, passion and simple trial and error. Along the way I have provided business development and consultancy services to many small business owners who were stuck or simply uncertain what the next move should be. Through business coaching, strategic product development and team building exercises, I have successfully helped small businesses launch products and services, move forward with purpose toward brighter and more profitable futures.
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SBLs 010: Soji’s Business Lessons Podcast Episode 10
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