What’s the fuss over video marketing?

By Soji Fagade | Blog

Jun 23

Video marketing helps businesses boost engagement in a way no other means of communication can. Keeping in touch with your audience is so vital that one must always ensure that communication lines are always open .  

I have found  video to be such a great tool in engaging with your audience. I find that it's instant, it enables you form a view very quickly and for good marketers, to build trust with their audience.

Video Marketing

I haven’t posted emails or blog posts for weeks and I’m feeling like the longer it takes for me to post, the more I’ll get disconnected from my audience and eventually lose everyone and start from scratch.  A real fear I have to say.  But like all fears, they have to be confronted head on and conquered. So here I am, facing mine head on and conquering it.

You’ll probably ask me why I haven’t posted messages or blogged for so long.  It’s a long story.  But the bottom line is I have been quite busy behind the scenes working on loads of stuff.  In due course,  I will be sharing with you what I have been working on in due course.   So please keep an eye out

Sometimes you may wonder if you are reaching enough people or whether or not your posts are getting through to those you are trying to connect with.  

Don’t get me wrong, I get a lot of positive feedback.  Here’s a screen shot of a message I received on Facebook the other day. I have to say, ‘it felt quite good actually'. It put a smile on my face and left a warm glow inside. Tell me - who doesn’t like being valued or acknowledged?  It’s part of the ‘human condition' I suppose.  

It just goes to show that sometimes, you may think that people are not noticing your work or you’re not connecting with the folks you’re trying to reach. When affirmation of this nature comes along, it encourages you to keep going.

Video Marketing Stats​

The stats for the effectiveness of video as a marketing tool are simply too amazing to be ignored.   They are simply staggering.  For example Hubspot quoting YouTube reports that mobile video consumption rises 100% year on year.  In addition, after watching a video, 64% of viewers are likely to go on and buy the product online.  For you as a business owner, including video on a landing page can increase conversion by up to 80%

Guess what?  One thing you will definitely be seeing more of from me is video. Here is one I just shot below:

I have given video a few tries and I am pleased with what I have done so far.  I just need to be a lot more consistent.  I am working on that element right now.

Facebook Live

So for starters, I say please join me on Facebook Live every Friday at 18:00 hrs GMT where I will be sharing business growth tips. To be sure you don’t miss out on the tips I will be sharing,  I suggest you subscribe to my updates here.

If you enjoyed this, I'd love to hear from you. Before you kindly leave  me your thoughts and comments below,  please ​share with your friends, colleagues and family.  


About the Author

Hi, I’m Soji Fagade. I am an entrepreneur and I just love everything (well almost everything) about business. In terms of formal education, I earned bachelors degrees in Sociology and Law. I practiced as a solicitor for a while, but I have always been involved in business. While in University a friend and I ran a business that manufactured hand crafted door name plaques and wooden children's toys. In the early stages of my legal career with Harkavys - a London firm of solicitors, I walked away to run Sabo Foods – an exotic foods wholesale packaging and distribution business that I had founded a few years prior with my dear friend Goke. Together, Goke and I grew Sabo Foods into a thriving household name and brand within the industry. That business consistently generated millions of pounds in revenue for years. This accomplishment of starting a business from the ground up and turning it into a success that remained operational for nearly twenty years was not without its challenges, many of which we overcame through dedication, passion and simple trial and error. Along the way I have provided business development and consultancy services to many small business owners who were stuck or simply uncertain what the next move should be. Through business coaching, strategic product development and team building exercises, I have successfully helped small businesses launch products and services, move forward with purpose toward brighter and more profitable futures.