Do values like integrity, trust and honesty have a place in business? I believe these values form the foundation of most relationships. The question then is – what do integrity, communication or relationship have to do with business or sales?
Relationships are at the core of every business transaction – think about it – sales is about communicating the need for a product to the end user or consumer. You cannot achieve this without building some relationship with your customer.
Selling a product means understanding the product, communicating your belief in the product to the consumer. You find that getting your message across to your customer invariably means your customers believe in you, trust and value your judgement.
Integrity is an important virtue for any sales person to be blessed with. You see, the truth is, if you as the sales person have no integrity or put it simply, if your clients can’t trust you, they cannot buy from you. But if you have integrity and they trust you, chances are that they will return to buy from you over and over again. As Amy Rees Anderson
aptly titled her article in Forbes
Check out the synonyms of integrity – honesty, uprightness, probity, rectitude, honour, good character, decency, virtue and the list goes on. But the clear message is that – integrity is a critical attribute for any business person looking for true success.
Zig Ziglar tells the story very well when he says ‘ the most persuasive tool in your entire arsenal is integrity’ and he goes on to add that ‘honesty and integrity are absolutely essential for success in literally all areas of life. The really good news is that anyone can develop both honesty and integrity’.
I read a lot of motivational books, blog posts, newsletters, listen to podcasts, audio books and watch several videos on the same subject. Time and time again, what keeps coming back to me is that, you cannot separate personal integrity from your business relationships. Clients need to know they can trust your word. In most cases, it’s not so much what you say that counts, it’s a combination of matching your actions to your words.
I believe that if your words align with your actions, you are more likely to win more friends and customers as well as build long lasting valuable relationships.
Do your customers and friends trust you? What areas of your personal and business life do you think need improving to enable you build trust with others?
I will love to hear from you. Please leave me your comments below