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7 Useful Ways to Boost Credibility With Your Customers

In a recent blog post I spoke about the role that credibility can play in increasing sales  and today I want to look at the ways you may boost your business’ credibility and thereby establish a better relationship with your customers.  Credibility speaks to the extent to which you are trusted or considered trustworthy by […]

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SBLs 006: Soji’s Business Lessons Podcast Episode 6

In this edition of “Soji’s Business Lessons” Soji speaks with Ronke Lawal, PR and marketing consultant and head of Ariatu Public Relations – a PR firm that helps small and medium sized businesses achieve their marketing and public relations objectives. Ronke has over ten years’ experience running her own business but also has the distinction […]

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6 Killer Ways to Drive Sales and Conversion in Your Business

These days getting more customers and making sales in your business is not as simple as “build it, and they will come.” In fact, it is anything but. With an increase in the number of businesses that have taken up residence in the online marketplace it is becoming increasingly more difficult to stand out and […]

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SBLs 005: Soji’s Business Lessons Podcast Episode 5

  In this edition of “Soji’s Business Lessons” Soji speaks with Bode Olaniyan, managing director of Abacus 59 – an accounting agency based in the UK. With thirty years of experience in the field of accounting, and an entrepreneurial career that started right out of university, Bode offers much wisdom for business owners. In speaking of […]

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Why all successful businesses have good CRM systems

Photo credit: Marc Chouinard (Stocksnapio.io) Any business serious about growth and profitability should invest in a good Customer Relationship Management (CRM) system. An effective CRM system will be an excellent database holding valuable information about your customers and your business’s relationship with them. Many smaller businesses tend to delay implementing a CRM strategy.  But by […]

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