Without a doubt, copywriting is the bedrock upon which any meaningful lead generation effort rests. Good copy is what draws attention to your content. It is the magnet that makes people want to read your content. As my guest in this week’s podcast episode likes to say ‘it’s what makes folks smack those buy buttons’. This […]
Continue readingThese days getting more customers and making sales in your business is not as simple as “build it, and they will come.” In fact, it is anything but. With an increase in the number of businesses that have taken up residence in the online marketplace it is becoming increasingly more difficult to stand out and […]
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