Without a doubt, copywriting is the bedrock upon which any meaningful lead generation effort rests. Good copy is what draws attention to your content. It is the magnet that makes people want to read your content. As my guest in this week’s podcast episode likes to say ‘it’s what makes folks smack those buy buttons’. This...
Click here to Listen, Subscribe and Review Soji's Business Lessons in iTunes! In this edition of “Soji’s Business Lessons” Soji speaks with Ronke Lawal, PR and marketing consultant and head of Ariatu Public Relations – a PR firm that helps small and medium sized businesses achieve their marketing and public relations objectives. Ronke has...
Click here to Listen, Subscribe and Review Soji's Business Lessons in iTunes! In this edition of “Soji’s Business Lessons” Soji speaks with Dave Shrein, founder of Shrein Media – a media company that works with small businesses, helping them to represent themselves online. Dave launched Shrein Media in July 2014 after spending...
Communications matter to business success for so many different reasons. I couldn’t possibly cover all the angles in a single blog post. I think the best way I can illustrate the value of communications in business is to tell you a story. I call it the The AgroTeam experience. The AgroTeam experience Straight out of...
