SBLs 010: Soji’s Business Lessons Podcast Episode 10

Apryl Beverly - Copywriter

Without a doubt, copywriting is the bedrock upon which any meaningful lead generation effort rests. Good copy is what draws attention to your content. It is the magnet that makes people want to read your content. As my guest in this week’s podcast episode likes to say ‘it’s what makes folks smack those buy buttons’.

This week’s special guest, Apryl Beverly is in her words and I couldn’t agree more, ‘ a million dollar word slinger’. She shares some of the secrets of her unique style that has enabled her grow her business and rapidly build her audience in the last few years.  She graduated in Journalism from Ohio State and has an MBA in Marketing from University of Phoenix.

Apryl is an award winning copywriter and an Amazon bestseller twice over. Her two books ‘

Shots Fired - How to Write Copy That Pierces Hearts (and Opens Wallets)

’ and '

F.A.S.T. Money! The Easy Way to Use Facebook Ads to Hook Smoking’ Hot Leads

’ are bestsellers.Some Key Takeaways from this episode:

  • Know your audience
  • Infuse your message with your personality - speak to your audience in a way that they’ll get you and thoroughly enjoy listening to you and connecting with you and
  • Make sure you give people reason to invest in your product or service

There are loads more valuable nuggets and insights from Apryl on the podcast. You want to make sure you listen to the end and share with others in your network. As usual,  kindly leave me a comment and rate the show, either on


or on


You can reach Apryl either on





.You can also get your copy of her book by clicking on the link below


Soji Fagade

Hi, I’m Soji Fagade. I am an entrepreneur and I just love everything (well almost everything) about business. In terms of formal education, I earned bachelors degrees in Sociology and Law. I practiced as a solicitor for a while, but I have always been involved in business. While in University a friend and I ran a business that manufactured hand crafted door name plaques and wooden children's toys. In the early stages of my legal career with Harkavys - a London firm of solicitors, I walked away to run Sabo Foods – an exotic foods wholesale packaging and distribution business that I had founded a few years prior with my dear friend Goke. Together, Goke and I grew Sabo Foods into a thriving household name and brand within the industry. That business consistently generated millions of pounds in revenue for years. This accomplishment of starting a business from the ground up and turning it into a success that remained operational for nearly twenty years was not without its challenges, many of which we overcame through dedication, passion and simple trial and error. Along the way I have provided business development and consultancy services to many small business owners who were stuck or simply uncertain what the next move should be. Through business coaching, strategic product development and team building exercises, I have successfully helped small businesses launch products and services, move forward with purpose toward brighter and more profitable futures.

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