SBLs 009: Soji’s Business Lessons Podcast Episode 9

Every week, when I go through the process of recording episodes, editing clips and putting the content together for the post, I discover new things.  The cliche 'you learn everyday' is now more clear than ever. 

I learned a whole load more about the features and capabilities of iMovies as an Audio editing tool.  I mean, it's very good.   I will do a post on this in the near future. Promise.

On this week's episode of my podcast, I welcome  John Obidi, Founder of SmartBCamp and Obidi Social.  John shares tonnes of advice of various topics ranging from startup advice, building social proof, his favourite resources and tools, as well as some really good quotes.

John shares his heartwarming story of how he started out on his internet business journey charting his course from growing up in Benin City in Nigeria and discovering the power of the internet and social media. In a relatively short space of time he has build a vibrant and active facebook group with over 25,000 members.

John also talks about his values and guiding principles which rest largely of learning, self development and freely sharing quality content with your audience.

Some of his memorable quotes include:

Some of his memorable quotes include:

  • ' learn all you can and share all you can'​
  • "people are not looking for information, they are looking for leadership"
  • "learn deep and share deep"

​I really enjoyed every moment or our chat and I am more than certain that you will too.

You can reach John by clicking on any of the links below to contact him on 



Facebook or on his


As always, you can listen in to this or any episode of the following ways:

On iTunes

On Stitcher

or by clicking on the player below.

Don't forget to please leave me a comment, rate the show on iTunes or Stitchter and share the podcast with your network.  I appreciate you​ all.

Soji Fagade

Hi, I’m Soji Fagade. I am an entrepreneur and I just love everything (well almost everything) about business. In terms of formal education, I earned bachelors degrees in Sociology and Law. I practiced as a solicitor for a while, but I have always been involved in business. While in University a friend and I ran a business that manufactured hand crafted door name plaques and wooden children's toys. In the early stages of my legal career with Harkavys - a London firm of solicitors, I walked away to run Sabo Foods – an exotic foods wholesale packaging and distribution business that I had founded a few years prior with my dear friend Goke. Together, Goke and I grew Sabo Foods into a thriving household name and brand within the industry. That business consistently generated millions of pounds in revenue for years. This accomplishment of starting a business from the ground up and turning it into a success that remained operational for nearly twenty years was not without its challenges, many of which we overcame through dedication, passion and simple trial and error. Along the way I have provided business development and consultancy services to many small business owners who were stuck or simply uncertain what the next move should be. Through business coaching, strategic product development and team building exercises, I have successfully helped small businesses launch products and services, move forward with purpose toward brighter and more profitable futures.

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