SBLs 005: Soji’s Business Lessons Podcast Episode 5



In this edition of “Soji’s Business Lessons” Soji speaks with Bode Olaniyan, managing director of Abacus 59 – an accounting agency based in the UK.

With thirty years of experience in the field of accounting, and an entrepreneurial career that started right out of university, Bode offers much wisdom for business owners. In speaking of an early experience with Sun Microsystems, he spends a bit of time sharing with the listener lessons he learnt while undertaking a data collection project for the company. He also cites the importance of delegating as one of the most valuable lessons that he has learned.

In this episode you will learn :

  • Why data is important to your business.
  • The seven Ps of Marketing – the key ingredients needed to start a successful business. Products, price, people, place, promotion, positioning and Packaging
  • Why your business needs to adapt to changes in technology.

How many of these do you currently apply in your business?  It would be great to hear from you.  Leavc your comments here below or on iTunes

Soji Fagade

Hi, I’m Soji Fagade. I am an entrepreneur and I just love everything (well almost everything) about business. In terms of formal education, I earned bachelors degrees in Sociology and Law. I practiced as a solicitor for a while, but I have always been involved in business. While in University a friend and I ran a business that manufactured hand crafted door name plaques and wooden children's toys. In the early stages of my legal career with Harkavys - a London firm of solicitors, I walked away to run Sabo Foods – an exotic foods wholesale packaging and distribution business that I had founded a few years prior with my dear friend Goke. Together, Goke and I grew Sabo Foods into a thriving household name and brand within the industry. That business consistently generated millions of pounds in revenue for years. This accomplishment of starting a business from the ground up and turning it into a success that remained operational for nearly twenty years was not without its challenges, many of which we overcame through dedication, passion and simple trial and error. Along the way I have provided business development and consultancy services to many small business owners who were stuck or simply uncertain what the next move should be. Through business coaching, strategic product development and team building exercises, I have successfully helped small businesses launch products and services, move forward with purpose toward brighter and more profitable futures.

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