SBLs 003: Soji’s Business Lessons Podcast Episode 3

By Soji Fagade | Business Institutions

Oct 16


Guest - Kofi Sagoe MD Subaru Nigeria

Guest – Kofi Sagoe MD Subaru Nigeria

In this edition of “Soji’s Business Lessons” Soji speaks with Kofi Sagoe, head of Subaru Nigeria based in Lagos, Nigeria. Kofi has spent time working with insurance brokers, he has worked in corporate finance and securities trading as well as in the automobile industry, which he has been involved in for the last twenty years.

This level of experience is not without wisdom which Kofi shares selflessly in this podcast. He shares the impact that the global financial crisis of 2008 had on his business and how he overcame them – an experience that really is inspiring for any business facing challenges.

In this episode you  will learn :

  • The importance of a business plan (for the business as well as for investors).
  • Why passion and vision are important to a business.
  • The real value of entrepreneurship.

About the Author

Hi, I’m Soji Fagade. I am an entrepreneur and I just love everything (well almost everything) about business. In terms of formal education, I earned bachelors degrees in Sociology and Law. I practiced as a solicitor for a while, but I have always been involved in business. While in University a friend and I ran a business that manufactured hand crafted door name plaques and wooden children's toys. In the early stages of my legal career with Harkavys - a London firm of solicitors, I walked away to run Sabo Foods – an exotic foods wholesale packaging and distribution business that I had founded a few years prior with my dear friend Goke. Together, Goke and I grew Sabo Foods into a thriving household name and brand within the industry. That business consistently generated millions of pounds in revenue for years. This accomplishment of starting a business from the ground up and turning it into a success that remained operational for nearly twenty years was not without its challenges, many of which we overcame through dedication, passion and simple trial and error. Along the way I have provided business development and consultancy services to many small business owners who were stuck or simply uncertain what the next move should be. Through business coaching, strategic product development and team building exercises, I have successfully helped small businesses launch products and services, move forward with purpose toward brighter and more profitable futures.

  • Kaye says:

    Great stuff. Kofi shows resilience in his business life which successful brands – this is admirable. This was a good listen. Interesting and entertaining.

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