In this edition of “Soji’s Business Lessons” I speak with Toks Aruoture, interior designer and founder of The Baby Cot Shop – a baby boutique that sells bespoke luxury furniture, linen and everything for a baby’s room.
With 12 years of experience as a designer, Toks has a wealth of insight to share, and does so with advice on the value of preparing for challenges and moving through them when they do happen without compromising the business.
She also shares a valuable lesson she learnt in her own business – that having a personal brand voice and maintaining human interaction with clients is extremely important to genuine engagement.
In this episode you will learn:
- Why it is important to retain a personable and human brand voice.
- Why it is important to prepare for challenges.
- Toks’s advice to new business owners.